Beth Farley
Art Director/Designer/Production Artist
Contact: email: bfarley0708@gmail.com phone: 248.885.0070
EXPERIENCE
Art Director/Designer - Humane Society of Huron Valley [Oct. 2019 - Present]
As Designer for HSHV, responsibilities include working with Director of Communications to create branding materials for wide variety of mediums:
website graphics, social media graphics as well as retail displays. Production of camera-ready materials including logos, posters, and email blasts.
Adherence to brand messaging to create creating eye-catching promotional materials to enhance fundraising for HSHV. Work with on-staff
photographer to capture imagery for use in newsletters and posters.
Art Director/Designer/Promotions - Stage 3 Productions [Oct. 2012 - Present]
Lead art director for creative services. Art directing and rebranding for clients — web design, promotional, print and social media
materials. Coordinate with clients to design, print and publish variety of projects: ads for digital and print, billboards and
banners newsletters, vehicle wraps, mailers, signage, brochures, logos. Develop branding through website design
and email. Art direct photoshoots for location and studio. Maintain digital image library for staff photographers.
Develop new agency websites and eblasts. Manage social media for facebook and twitter. Produce all files for production.
Advanced Skills in Adobe CC: : Also, Wordpress. Adobe Muse, Photoshop, Illustrator, Indesign. Knowledgable in HTML, CSS and Dreamweaver.
Experience with After Effects.
Art Director/Designer - Freelance
Extensive client roster includes branding and video for medical offices, law firms, vet clinics, retail stores.
(The Social Connection, Wayne County Community College, The Claymore Shop,
CMI Medical Imaging, Lupo Chiropractic, Cornwell Pool & Patio, Pools and Spas A-Go-Go,
Law firm of Thav & Gross, Evolution360, Goldfish Swim School,
Gardner-White Furniture, Ven Johnson Law)
Senior Designer - Vertis Communications [11/07 - 4/09]
Responsible for the design and printing of up-scale ads for the Jewish News.
Newsletters and logo design. Programs include Photoshop, Illustrator and InDesign.
Creative Director - Marketshare, Inc., Troy [4/05 - 8/06]
Editorial layouts, photoshoots and creation of ads to enhance brand building for individual
businesses in the metropolitan Detroit area. Monthly publication, quick turnarounds and wide
variety of clients. Daily responsibilities included meeting with prospective clients, photographers,
copywriting, retouching of images, providing direction for junior members of the creative team.
Programs include Photoshop, Illustrator, InDesign.
Senior Art Director - BBDO, Detroit [3/04 - 4/05]
Art director with Dodge/Chrysler Dealer Communications Group. Art directed event
promotional materials, website design, newsletters, client presentations.